Q&A with the founder

Name:   Jay Jones

Age:      27

Average amount of sleep per night:


Before my pyjamas 4

After I created my pyjamas 8


Silk or cotton:Cotton


What’s your pre-sleep routine?

Shower and then sleep


Best sound in the morning:

“Here’s your coffee for you”


Worst sound in the morning:

6am alarm clock on my smart phone


What would you be doing if you weren’t making upmarket pyjamas?

Commuting to the city for a 10 hour shift at my desk


Likes: Bank holidays, bedtime, the Times Crossword, sleeping and premium coffee.


Hates: Bad room service, disruptions to sleep, commuting and long haul flights.